Bourg-Joly Malicorne, faïence d’art du Bourg-Joly, was founded in 1747, in the heart of the Sarthe River valley by Jean Loiseau. It is the oldest earthenware company still in operation in Malicorne.
Faïence, or tin-glazed and enamelled earthenware, first emerged in France during the 16th Century. Originally replicating designs that had traditionally been produced in wood or metal for everyday use, over the next two centuries, the styles and designs evolved towards finely crafted forms, elegant proportions and artistic hand painted patterns.
White clay was used to produce the finest results for the most sought-after pieces. Elaborate masterpieces and exceptional hand carving techniques helped to build the Bourg-Joly Malicorne name and make the products renowned throughout France.
Bourg Joly Malicorne is heir to the history of two factories established in Malicorne in the 18th century - the Plat d'Etain faience factory founded in 1747 by Jean Loiseau and the Mèneville faience factory founded in 1797 by Guillaume Rabigot, son of a potter who worked for Jean Loiseau.
Over the course of our 250-year history, the skills and savoir-faire or know-how of these two founding establishments have been transmitted from generation to generation. Since April 2009, a new generation of passionate enthusiasts is carrying forward the tradition, our history and designs into the 21st century.
Today our craftsmen continue to handcraft and hand paint our products in much the same way as it has been done for over 250 years. In preserving French heritage, our historical traditions and ancestral techniques, we create heirloom pieces both classic and contemporary, that will be enjoyed by generations to come.